http://www.gregertsen.me FullsailUniversity Fri, 23 Oct 2009 02:51:53 +0000 http://backend.userland.com/rss092 en I have reached the last month of the Entertainment Business Master Program. For this month we had only two assignments and equally many mandatory attendance days. Our first day of attendance was our course introduction. The second mandatory attendance was the presentation of your business plan to a panel of ... http://www.gregertsen.me/2009/10/month-thirteen-entertainment-leadership-portfolio/ It is finally time to start wrapping things up. During this month we create a business plan from start to finish. It might seem like a daunting task to develop a thirty page business plan in just a few weeks, considering most business colleges devote an entire semester to this. ... http://www.gregertsen.me/2009/10/month-twelve-business-plan-development/ This class is one of the first of its kind and it is constantly evolving. We were taught about the history and future of mobile marketing. We focused heavily on cellular evolution and how to best use advertising mediums of the future in order to enhance your business. One assignment we ... http://www.gregertsen.me/2009/10/month-eleven-mobile-marketing-and-commerce/ This month we learned the basics of Search Engine Optimization (SEO) and various Internet Marketing methods. This is a field that I have a lot of experience in already, but I felt that the material help reinforce the knowledge that I already possessed. In order to rank highly in search engines ... http://www.gregertsen.me/2009/10/month-ten-internet-marketing-and-web-search-optimization/ For this class we learned about current publishing and distribution methods as they relate to entertainment and entertainment business. We learned about the structure and composition of both artist and movie deals and contracts. We also extensively researched how media is constantly evolving through online digital distribution methods and social ... http://www.gregertsen.me/2009/10/month-nine-entertainment-media-publishing-and-distribution/ This month turned out to be my favorite course during the EBMS program at Full Sail University. Our teacher, Cassie Willard, was extremely talented. She managed to cram so much legal information into our heads in such a short time that I was simply amazed. Every day we covered a ... http://www.gregertsen.me/2009/10/month-eight-advanced-entertainment-law/ Managing is often one of the first tasks associated with being a leader. Month seven was split into two halves. During the first two weeks of the class we learned about artist management, during the last two weeks of the class we learned about product management. You might think that artist ... http://www.gregertsen.me/2009/10/month-seven-product-and-artist-management/ I love to argue... err I mean negotiate! Negotiation and Deal Making was a class that I enjoyed very much. I thoroughly enjoy debating as it is much a mental game of outsmarting your opponent and coming up with a clever ways to persuade them into getting what you want. ... http://www.gregertsen.me/2009/10/month-six-negotiation-and-deal-making/ The fifth month we learned about globalization and its impact on the entertainment industry. We were taught about various cultures across the globe and how to conduct business with other countries. During class-time we did a lot of role-playing where we took on roles as businessmen from various countries. For the ... http://www.gregertsen.me/2009/10/month-five-global-entertainment-business-strategy/ We all know that the key to running a profitable business is to have more funds coming in than going out. However, in order to properly determine the profitability of a business you need to have your finances in order. During this month we learned how to create business financial ... http://www.gregertsen.me/2009/10/month-four-business-finance/ The third month of the FullSail curriculum is when we dive into Brand Development. A brand can make or destroy a product. People often develop brand loyalty and will purchase products of a certain brand even if they are more expensive and of no better quality than a competing product. For ... http://www.gregertsen.me/2009/10/month-three-business-storytelling-and-brand-development/ SPCA The second month at FullSail we learned about Team and Project Management. For our Leadership Portfolio assignment we were tasked with helping a Non Profit Organization free of charge. We decided to help the Orlando SPCA. We noticed that the SPCA had an outdated web presence. In order to help them we ... http://www.gregertsen.me/2009/10/month-two-team-and-project-management/ The very first month I had a class named Executive Leadership. The purpose of this class was to get us started on our journey towards becoming a leader of the future. We were introduced to the Leadership Portfolio, a project that evolves as I progress through the Entertainment Business Master ... http://www.gregertsen.me/2009/10/8/